泛亚电竞

好的农产品包装会说话

国潮当道,不仅影响到了时尚圈、服装圈等,也渐渐蔓延到包装设计领域。从前几年爆火的红枣企业好想你,到最近因国潮包装出圈的茶企吴裕泰、零食企业良品铺子等,涉农企业品牌对产品包装视觉呈现越发重视,产品包装的符号语言、媒体化表达越发丰富,引发了大量社会关注。伴随着农产品市场竞争愈发激烈,农产品的外观呈现,已经成为农产品品牌竞争的又一重要领域。

JINNIANLAI,NONGYEPINPAIFANYADIANJINGBEIYUELAIYUEDUODEDIFANGZHENGFU、QIYEHEXINXINGNONGYEJINGYINGZHUTISUOZHONGSHI。DANSHISHIQIUSHIDIJIANG,GUONEIDUOSHUNONGCHANPINDUIBAOZHUANGDEZHONGSHICHENGDUSHIBUGOUDE。JIUQIYUANYIN,YOUDESHIYINWEIJINGYINGZHEZHUGUANSHANGRENSHIBUGOU,PINPAIDAZAOMEISHAOXIAGONGFU,QUEBUBABAOZHUANGDANGHUISHI,CHANPINBAOZHUANGJIANLOUTUQI,HENDUOTESENONGCHANPINZHIYONGSULIAODAIHUOZHEZHIXIANGBAOYIXIA,TIXIANBUCHUCHANPINHEPINPAIDEJIAZHI、NEIHAN;YOUDEJINGYINGZHESHUYULIBUCONGXIN,DAZAO、JINGYINGNONGCHANPINPINPAIHAOFEITAIDUODEJINGLIHEZIJIN,WULIZAIZHAOGUDAOZHEIXIESUOWEI“XIZHIMOJIE”。

LAOHUASHUODEHAO,“RENKAOYIFUMAKAOAN”。NONGCHANPINTIANSHENGSHIYIGEGAODUTONGZHIHUADECHANYE,MEIYOUHELIDEWAIBUSHIJUEBIAODA,NONGCHANPINBENSHENYOUBUHUISHUOHUA,ZONGSHIQIQI“NEIWAIJIANXIU”,ZAILINLANGMANMUYOUJINGZHENGJILIEDEXIAOSHOUZHONGDUAN,YEHENNANDEDAOZUGOUGUANZHU,GENGBUYAOSHUOBEIXIAOFEIZHEZAIDUANSHIJIANNEIRENZHIJIENA。ZHEIYESHIWEIHEYOUDECHANPINMINGMINGYOUHAOPINZHI,PIANPIANMAIBUSHANGHAOJIAQIAN,YINWEITAZHISHAOKANQILAIBUZHINEIMEDUOQIAN。KEYISHUO,BAOZHUANGHUANJIEDEBUJINGXI、BUJINGZHI、BUJINGCAI,RANGHENDUONONGCHANPINDEPINPAIJIAZHIDALEZHEKOU,MEIYOUZAISHICHANGJINGZHENGZHONGFAHUICHUYINGYOUDEYOUSHI。

泛亚电竞“RENPINGYIZHANGZUI,HUOMAIYIZHANGPI”,GUYUHUOXUYOUXIEJIDUAN,DANZHISHAOSHUOMINGLEWAIGUANDIYIYINXIANGDEZHONGYAOXING。NONGCHANPINPINPAIWANCHENGLEPINZHITISHENGHEJIAZHIGOUJIANHOU,JIURUTONGRENYOULENEIHAN,YOULEZOUCHUQUDAPINDEDIQI。DANGUANGYOUZHEIXIEBIJINGBUGOU,HAIYAOXIANGFANGSHEFARANGCHANPINHEPINPAIZAIWAIZAIXINGXIANGSHANGBIAOXIANCHUBUTONG,YONGWAIZAIXINGXIANGZHANGXIANHETISHENGNEIZAIJIAZHI。SHUODAODI,JIUSHIYAOYONGHAODECHANPINBAOZHUANG“BANJING”NONGCHANPIN,BIJINGZHIYOUYINQIXIAOFEIZHEGUANZHU,CAINENGCHUANGZAOCHANPINHEXIAOFEIZHEDE“QINMIJIECHU”。

泛亚电竞RANGNONGCHANPINHUISHUOHUA,GUANJIANYAOCHUANGXINSHEJICHANPINFUHAO。SUOWEIFUHAO,BENSHENJUYOUHENQIANGDEZHIDAIXING,ZUIZHONGYAODESHIRANGXIAOFEIZHERONGYISHIBIE、JIYIHECHUANBO。ZHENGRUXIAOFEIZHEKANJIANHUANGSEDAMJIUHUIXIANGQIMAIDANGLAO,KANJIANSONGSHUJIUHUIXIANGQISANZHISONGSHU,KANJIAN“HAOXIANGNI”JIUHUIXIANGQIHONGZAO,WUFEISHIYINWEIZHEIXIECHANPINPINPAIYIJINGZAIXIAOFEIZHENAOHAIZHONGCHUANGJIANLEGEXINGHUASHIBIEBIAOQIAN。DANGZHEIXIEDUJUTESEDECHANPINFUHAOZAICHANPINWAIGUANDEDAOCHENGXIAN,HAOWUYIWENHUIJIANGZISHENDEPINPAIYOUSHI、SHICHANGYOUSHITIXIANCHULAI。KEYISHUO,NONGCHANPINPINPAIYAOZUOHAOBAOZHUANG,SHOUXIANYAOYAOYIJUXINGYETESEHEZISHENTEDIAN,LIANGSHENDAZAOSHUYUZIJIDEBIAOQIANFUHAO,ZHEISHIBAOZHUANGCHENGXIANDEZHUYAO“NEIRONG”。YAORANGRENYIKANJIUJIDEZHU、XIANGDEQI、ZOUBUKAI,CAINENGFAHUICHUPINPAIFUHAODEYINGXIAOYINDAOZUOYONG。

RANGNONGCHANPINHUISHUOHUA,YAOZHONGSHICHANPINBAOZHUANGDEMEIJIESHUXING。CONGCHUANBOXUEJIAODULAIKAN,BAOZHUANGQISHISHIYIZHONGZHONGDUANCHUANBOMEITI。CONGSHEJIDAOYINSHUADAOZUIZHONGCHENGXIANZAIMAICHANGHUOJIA,ZHEISHIYIKUAIZHUANSHUYUQIYEDEXUANCHUAN“XIAOPING”。JINGGUOJINGXINSHEJIDECHANPINBAOZHUANG,JIANJUGUANSHANGXINGHECUXIAOGONGNENG。ZHONGJINGSHIPINZAIMEIPINGXIANGGUJIANGDEBAOZHUANGSHANGZHUANMENPICHUQUYU,DUIYUANCAILIAOCHANDIHENANXIXIAXIANDEDILIFENGQINGHEXIANGGUDEYINGYANGZUCHENGJINXINGJIESHAO,RANGMEIYIGEXIAOFEIZHENADAOXIANGGUJIANGJIUMINGBAIQIDUTEDEYINGYANGJIAZHI;NANFANGHEIZHIMALUBAGUANTIZUOWEIMEITI,JIANGQICHANGDAODE“ZHONGGUOZIYANGZHIHUI”JINXINGLESHENRUQUANSHI,JIANG《HUANGDINEIJING》《SHENNONGBENCAOJING》ZHONGGUANYUHEIZHIMAGONGXIAOHESHIYONGFANGFADENEIRONGJINXINGJIESHAO,SHICHANPINBAOZHUANGCHAOYUELEXINGSHI,FANGCUNZHIJIANDOUZAIWEIYINGXIAOCHULI。

泛亚电竞RANGNONGCHANPINHUISHUOHUA,BAOZHUANGYEYAOQIARUQIFEN,QIEJIGUOYOUBUJI。XIANGSULIAODAI、BIANZHIDAIZHILEIDECHUJIBAOZHUANGDANGRANXUYAOTISHENG,DANGUODUBAOZHUANG、MINGBUFUSHITONGYANGBUKEQU。HAODEBAOZHUANGYAOBAWOHAODU,BUYAOMANGMUPANBITONGLEICHANPIN、BUNENGPIANLICHANPINGONGNENGZHUXIAN,SHIHEZIJIDECAISHIZUIHAODE。QIANJINIANBEISHEHUIGONGZHONGPIPINGDE“TIANJIAYUEBING”,JIUSHIYINWEIQIBAOZHUANGCHAOCHULECHANPINZHENGCHANGSHIYONGFANCHOU,JISHECHILANGFEIYOUWUSHIJIZUOYONG,ZHEIZHONGBAOZHUANGBUJINMEIYOUQIDAOYINGYOUDEYINGXIAOXIAOGUO,FANERJIXIAOFEIZHEDAILAILEHENDADEXIAOFEIFUDAN,RANGRENBUYANQIFAN。XIAOFEIZHESHIGANXINGDE,YUESHIXINCHANPINXINPINPAI,XIAOFEIZHEYUESHIPINGJIEWAIZAIHEZHUGUANDEDIYIYINXIANGZUOPANDUAN。HAODEBAOZHUANG,YINGGAITIEQIEDEFANYINGXINGYE、QIYEHECHANPINTEDIAN,FUHEXIANDAIHUAXIAOFEIQUSHIHEXIAOFEIZHESHENMEI,RUSHICAINENGZUOHAOCHANPINHEXIAOFEIZHEZHIJIANDE“HONGNIANG”。

KEYISHUO,NONGCHANPINBAOZHUANGJUEBUJINJINSHIBAOHUQIBUSHOUKEPENG、BIANYUZHUANGXIEDE“WAIYI”,ERSHICHENGDANZHEZHONGYAODEYINGXIAOGONGNENG。BAOZHUANGSHINONGCHANPINNEIZAICHAYIDEWAIZAITIXIAN,SHIPINPAINEIHAN、CHANPINJIAZHIDEZAITI,SHITUPONONGCHANPINTONGZHIHUABILEIDELIQI。HAODEBAOZHUANGHUISHUOHUA,SHICHANPINHEXIAOFEIZHEMIANDUIMIANGOUTONGFANYADIANJINGDEDIYIMEIJIE,ZAIJIAOYIGUOCHENGZHONGQIZHE“LINMENYIJIAO”DEZHONGYAOZUOYONG。

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