泛亚电竞

宁夏与拼多多签署战略合作协议,“五大之乡”农产品上线“宁夏优品馆”

泛亚电竞TIANXIAHUANGHEFUNINGXIA,YUMIZHIXIANGZUKEGUAN。NINGXIASUYOU“SAISHANGJIANGNAN”MEICHENG,SHIXIBEIDIQUDENONGYEYUMEISHIDANDANG。XINDIANSHANGSHIDAI,ZIZHIQUCHIXUZOUZAISHIDAIQIANYAN,CUXIAOFEI、KUONEIXU,JIEWANGXIANLIANTONGQUANGUODASHICHANG。

8YUE26RI,NINGXIAHUIZUZIZHIQUYUXINDIANSHANGPINGTAIPINDUODUOQIANDINGZHANLVEKUANGJIAXIEYI,SHANGXIANXIBUSHOUGESHENGJINONGTECHANPINXIANSHANGZHANQU“NINGXIAYOUPINGUAN”,GONGTONGQIDONG“YUNPINNINGXIA”XILIEDIANSHANGXIAOFEIZHUTIHUODONG。

JUJIESHAO,CICIZHANLVEHEZUOHANGAININGXIATESENONGCHANPINXIANSHANGXIAOSHOUTONGLUKAITUO、DIANSHANGXINMOSHIXINYETAIFAZHAN、“NINGXIAYOUPIN”QUYUPINPAISUZAO、DIANSHANGRENCAIFUHUAPEIYANG、NONGLVRONGHEXIAOFEICUJINDENGDUOGEFANGMIAN,JIANGTUIDONGNINGXIAQIYEJIAKUAICHUWANGYINGXIAOHESHUZIHUAZHUANXING,ZENGQIANGNINGXIAPINPAIYINGXIANGLI,CUJINNINGXIATESENONGCHANPINYIGENGDAGUIMO、GENGKUAISUDUZOUXIANGQUANGUODASHICHANG。

泛亚电竞ZAIBENCIZHANLVEHEZUOJICHUSHANG,SHUANGFANGJIANGCHIXUHEZUOKAIZHAN“YUNGOUNINGXIA”“YUNYOUNINGXIA”DEZHUANXIANGHUODONG。JIEZHUZHIBODIANSHANG、SHEJIAOPINGOUDENGXINJISHU、XINMOSHI,MIANXIANGPINDUODUOPINGTAI6.83YIXIAOFEIZHETUIJIENINGXIAMINGYOUNONGCHANPIN,ZHANSHISAISHANGJIANGNANMEIJING。

此外,“宁夏优品馆”也将成为常态化面向平台消费者的宁夏线上名优农特产展销会,持续增加入驻企业及农产品品类,全面覆盖“塞上江南”地道风味,增加“宁夏优品”品牌影响力。 图片1.jpg

▲NINGXIAHUIZUZIZHIQUSHANGWUTING、NONGYENONGCUNTINGDAIBIAONINGXIAHUIZUZIZHIQURENMINZHENGFUFENBIEYUPINDUODUOQIANDINGLEHEZUOXIEYI,ZIZHIQUFUZHUXILAIJIAODENGJIANZHENG。 (SHEYING: ANSHUN)。

ZAININGXIAHUIZUZIZHIQUFUZHUXILAIJIAO,PINDUODUOLIANHECHUANGSHIRENFANJIEZHEN,NINGXIAHUIZUZIZHIQUZHENGFUFUMISHUZHANGHUANGMINGXU,NINGXIAHUIZUZIZHIQUSHANGWUTINGDANGZUSHUJI、TINGZHANGXUXIAOPING,NINGXIAHUIZUZIZHIQUDANGWEIXUANCHUANBUFUBUZHANG、WENHUAHELVYOUTINGDANGZUSHUJILIUJUNDENGXIANGGUANLINGDAODEJIANZHENGXIA,NINGXIAHUIZUZIZHIQUSHANGWUTINGDANGZUCHENGYUAN、ZONGJINGJISHILIANGWANRONG,NINGXIAHUIZUZIZHIQUNONGYENONGCUNTINGFUTINGZHANGLUOQUANFUYUPINDUODUOFUZONGCAIDILAKEDAIBIAOSANFANGQIANDINGBINGJIAOHUANLEHEZUOXIEYI。

新农业造就活力新宁夏,新电商助力“宁夏优品”上行增速扩容

泛亚电竞HUANGHENINGXIADUANYUEZHANHUANGHEQUANZHANGDESHISIFENZHIYI,ZIZHONGWEISHINANZHANGTANJINRUNINGXIA,QUANZHANG397GONGLI。PINGYUANSHANGTUCENGSHENHOU,DISHIPINGTAN,JIASHANGPOJIANGXIANGYI,BIANYUYINLIUGUANGAI,SHIDEWEIYUXIBEIGANHANDIQUDENINGXIACHENGWEIYIPIAN“SAISHANGJIANGNAN”,WUCHANFENGFU。GOUQI、TANYANG、GANCAO、XISHAGUA、MALINGSHU、PUTAODENGNONGTECHANPINXIANGYUQUANGUO。

泛亚电竞SUIZHEXIANSHANGXIANXIARONGHE、SHANGXINGXIAXINGGUANTONGDENONGCUNDIANSHANGGONGGONGFANYADIANJINGTIXIHEXIANJIETONGCHANGDENONGCUNDIANSHANGWULIUPEISONGTIXIDEWANSHAN,ZIZHIQUNONGTECHANPINDIANSHANGYESUIZHICHENGWEININGXIAFAZHANDEHUOLIYUANTOU,CHENGWEIPINKUNDIQUJINGZHUNFUPINJINGZHUNTUOPIN、DAIDONGCHENGSHUCHANQUGONGYINGLIANFANYADIANJINGFAZHAN、NONGCHANPINZHONGZHIPEIYUMOSHISHENGJIDEZHONGYAOSHOUDUAN。

JUTONGJI,2016NIANYILAI,NONGCHANPINWANGLUOLINGSHOUENIANJUNBAOCHIJIN25%DEZENGZHANGSHITOU。ZHEIYEDAIDONGLEZIZHIQUZHENGTIDIANSHANGDEFEISUFAZHAN,ZAIYIQINGDEYINGXIANGXIA,NINGXIAWANGLUOLINGSHOUEYIRANBAOCHILEQIANGJINGDEZENGSU,2020NIANSHANGBANNIANSHIXIANWANGLUOLINGSHOUE100YIYUAN,TONGBIZENGZHANG23.4%,ZENGSUWEIJUQUANGUODIERWEI。

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▲宁夏回族自治区副主席赖蛟(中),拼多多联合创始人范洁真(右三),宁夏回族自治区商务厅党组书记、厅长徐晓平(右二)等共同启动了“宁夏优品馆”。 (摄影: 安舜)。

“NINGXIANONGCUNDIANSHANGFAZHANQISHIYIZHI、QIRENYIJU、QISHIYICHENG、QIXINGKEDAI”,ZIZHIQUSHANGWUTINGDANGZUSHUJI、TINGZHANGXUXIAOPINGRENWEI,PINDUODUODAILAILEXINDESHUZIJINGJIMOSHI、XINDEXIAOFEIXINGTAILUOJI,WEILAIJIEHESHUANGFANGYOUSHI,TONGGUOGONGTONGNULI,JIANGCHIXUSHIXIAN“DIANSHANG+NONGYE+WENHUALVYOU+FUPIN”XINGYELIANDONG,ZHULININGXIAXINGCHENGYIGUONEIDAXUNHUANWEIZHUTI、GUONEIGUOJISHUANGXUNHUANXIANGHUCUJINDEXINFAZHANGEJU,JIANGNINGXIADIANSHANGFAZHANTUIDAOXINDEGAODU。

泛亚电竞PINDUODUOLIANHECHUANGSHIRENFANJIEZHENYEBIAOSHI,PINDUODUOJIANGQUANXINQUANYIBUDUANTANSUO、WANSHANDUININGXIAQIYE,TEBIESHIYOUZHI、TESENONGCHANPINQIYEDEBANGFUJUCUO,BA“NINGXIAYOUPINGUAN”DAZAOWEISHENGYUYOUPINXIANSHANGZHANXIAOYANGBEN,LIYONGPINGTAIXIAOFEIZHEGUIMOYOUSHI、SHUJUYOUSHI、JISHUYOUSHI,TUIDONGYOUZHICHANQUWANCHENGZHONGZHI、YINGXIAO、XIAOSHOUQUANFANGWEIDEZHUANXINGSHENGJI,ZHULININGXIANONGCHANPINQIYEKUODAZIZHUPINPAIYINGXIANGLI。

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▲线上“宁夏优品馆”汇聚“五大之乡”及贺兰山东麓葡萄酒原产地的优质企业与产品 (摄影: 安舜)。 

JULEJIE,YIJINGYOUDUOJIARUZHU“NINGXIAYOUPINGUAN”QIYERUXUANPINDUODUO“BAIYIBUTIE”。YOUPINGTAITIGONGBUTIE,TISHENG“NINGXIAYOUPIN”SHANGXINGSULVYUGUIMO。CIWAI,DUODUODAXUEHAIJIANGLIANHENINGXIAGONGTONGKAIZHANBENDIDIANSHANGRENCAIPEIYUHEZHAOYIN,WEIBENDIQIYEKAIFAZHIBODENGDUIYINGPEIXUNKECHENG,TIGONGXIANSHANGJINGYINGDEBIYAOFUDAOHEZHICHI,BINGBANGZHUBENDIQIYEPEIYU、ZHAOYINDIANSHANGFANGMIANRENCAIHETUANDUI。

直播打响“五大之乡”农产品品牌,返乡“主播”成电商发展重要力量

QIANYUEDETONGSHI,ZAIZIZHIQUSHANGWUTINGDANGZUCHENGYUAN、ZONGJINGJISHILIANGWANRONGDEDAILINGXIA,GOUQI、TANYANG、XISHAGUA、MALINGSHU、PUTAOJIUDENGNINGXIAYOUZHINONGTECHANPINCHANQUDAIBIAOJINRUPINDUODUOZHIBOJIAN,JIZHONGZHANSHI“WUDAZHIXIANG”DESHILIYUCHENGYI。

“人到中年不得已,保温杯里泡枸杞” “中国枸杞看宁夏,宁夏枸杞看中宁” ,直播中,中宁县委副书记邱斌对枸杞的故事娓娓道来,据他介绍,宁夏枸杞最早的记录能追溯到4000年以前,而近年来,通过不断的技术升级,已经研发出“开袋即食免洗枸杞” “枸杞原浆”等一系列新产品,持续提升枸杞产品的营养吸收效率及经济附加值。 图片4.jpg

▲自治区商务厅党组成员、总经济师梁万荣正向拼多多直播间70万消费者介绍宁夏硒砂瓜 (摄影: 安舜)。 

泛亚电竞ZAILINGYITOU,YANCHIXIANZHENGFUXIANZHANGZHULIZHUDEHUAZHIJIEZAIXIANCHANGDUNSHANGLEYANGROU,TAGAOSUZHIBOJIANXIAOFEIZHE,“ZHIYOUYOUZHIYANGROUCAIGANZUOQINGDUN”,“YANCHIYESHIZHONGYAOGANCAODEZHUYAOCHANQU,SUOYIFANYADIANJINGZHEIBIANHAIYOUSHUOFA,YANCHIDETANYANGCHIDESHIZHONGCAOYAO,HEDESHIKUXIANSHUI”。

ZUIZHONG,CHAOGUO70WANPINDUODUOXIAOFEIZHEWEIGUANLEZHEICHANGZHUTIWEI“SAISHANGJIANGNAN YUNPINNINGXIA”DEYUANCHANDIJIELIZHIBO,DAIDONG“NINGXIAYOUPINGUAN”SHANGXIANSHOURIFANGWENLIANGCHAOGUO300WANCI。TONGSHI,GOUQI、TANYANG、XISHAGUA、MALINGSHU、PUTAOJIUDENGNINGXIADIFANGTESENONGCHANPINSOUSUO、LIULAN、GUANZHULIANGZHENGTISHANGZHANG4BEI。

CHULEZHENGFULINGDAOHECHANQUDAIBIAO,YUELAIYUEDUOFANXIANGQINGNIANMENYEZHENGZAICHENGWEITUIDONG“NINGXIAYOUPIN”SHANGXINGDEZHONGYAOLILIANG。JIYU“ZHENGFUZHICHI+PINGTAILILIAN”DEMOSHI,NINGXIADALITUIJIN“ZHUBO”RENCAIPEIYANG,BENCI“YUNPINNINGXIA”XILIEDIANSHANGXIAOFEIZHUTIHUODONG,YECHENGWEINIANQINGZHUBOMENDESHILIANCHANG。

泛亚电竞CIQIANZIZHIQUSHANGWUTING、CAIZHENGTINGJUBANLE“XINDIANSHANGDARENXUANBASAI”,JIZHONGXUANBA50MINGXINDIANSHANGDARENKAIZHANLILUNXUEXI、ZHIBOSHIJIANCAOZUO、DAIHUOBISAIDENGXILIEPEIXUNGONGZUO。

泛亚电竞XIUXIUSHICANYUBENCIZHIBOHUODONGDEZHUBOZHIYI。TAYUANSHIYIMINGZHUANYEWUDAOLAOSHI,YIQINGHEJIATINGDESHUANGZHONGYINSURANGXIUXIUCONGBEIJINGHUIDAOLENINGXIALAOJIA,YEBAXIUXIUSONGDAOLEXINLANGCHAOZHONG。JIARUNINGXIAGOUQIDIANSHANGTOUBUQIYEQILIXIANGBIANSHEN“ZHUBO”YILAI,XIUXIUZAIPINDUODUODENGDIANSHANGPINGTAILEIJIXIYINLE40DUOWANMINGFENSIGUANZHU,BANNIANJIZANLEXIANXIASHIDAISHUNIANDEPINPAISHINENG。ZHIBOJIANBUJINTISHENGXIAOSHOUZHUANHUALV,YEPEIYANGLEYIPININGXIAGOUQIZHONGSHITIEFEN,GESANCHAWUDAOZHIBOJIANZIXUNYANGSHENGZHISHI。

ZAIFEISUCHENGZHANGDEGUOCHENGZHONG,QILIXIANGMOSUOCHUYITAOWANQUANJIYUDIANSHANGZHIBODEPINPAIDAFA,“GANGKAISHIJIUSHIJIANDANJIESHAOCHANPIN,DANHENKUAIFAXIANQISHIZAISHOUMAIDESHIYIZHONGJIANKANGDESHENGHUOFANGSHI”,“ZHIBOJIANQISHISHIFANYADIANJINGLEJIEXIAOFEIZHE,GENXIAOFEIZHEGOUTONG,JIANLIXINRENGANDEZUIJIACHANGSUO”。

XIUXIUYUQILIXIANGZHISHININGXIAQIYEJIEZHUXINDIANSHANGPINGTAIKAITUODASHICHANGDESUOYING。JUPINDUODUOSHUJUTONGJI,2020NIANYILAI,NINGXIADIQUDIANSHANGZHIBOCHANGCI、SHIZHANGCHIXUSHANGZHANG,SHIXIANLESHANGBAIBEIDEZENGFU。NINGXIADIQUDIANPUFENSIZENGZHANGSULVJIAOQUNIANTONGQISHANGZHANGJIN3BEI。

政企协作优化电商产业发展环境,头部企业发力品牌泛亚电竞

XINGYEPUBIANRENWEI,“ZHENGFU+PINGTAI+QIYE”SANFANGLIANDONG,YOULIYUZAIXIAOLV、GUIMO、SUDUDENGFANGMIANQUANMIANTISHENGQUYUNONGYEDIANSHANGFAZHANSHUIPING。ZAISHIJIANZHONG,BAIRUIYUANDIANSHANGFUZERENZHANGGUOWANGDUICIYESHENYOUGANCHU。

泛亚电竞BAIRUIYUANSHININGXIAGOUQIDETOUBUQIYEZHIYI,YESHISHOUPIRUZHU“NINGXIAYOUPINGUAN”QIYEZHONGDEYIYUAN。ZIZHIQUSHANGWUTING、CAIZHENGTINGJUBANDE“QUANMINDIANSHANGJIE”DENGHUODONG,XUNSUXUANBAHEFUHUALEYIPICHENGSHUZHUBO,ZHENGTITISHENGLEZIZHIQUDEDIANSHANGZHIBOSHUIPING,YEJIANGDILEQIYEZHAOMUZHUBONANDU。CIWAI,XIANGGUANBUMENRICHANGYINJINDEDIANSHANGPEIXUN、ZUZHIDEDIANSHANGANLIPINGXUANDENGHUODONG,YEYOULIYUQIYEXISHOUWAIJIEXINZHISHI,TISHENGDIANSHANGYUNYINGSHUIPING。

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▲HUODONGDAIDONGBAIRUIYUANXIANSHANGDINGDANZENGZHANG,CHEJIANLIDELONGYAYUANGONGZHUANBANZHENGJIABANJIADIANDABAOFAHUO (SHEYING: ANSHUN)。

泛亚电竞YUCITONGSHI,PINDUODUOYECHENGWEIBAIRUIYUANYIQINGHOUZENGSUZUIKUAIDEXIAOSHOUQUDAO。“ZHIQIANZAIPINDUODUOCHANGSHIKAIDIAN,ZUOLEYIDUANSHIJIANMEIYOUMODAOMENLU,JINNIAN5YUEYILAI,ZAIPINGTAIXIAOERHEXIAOFEISHUJUDEZHICHIXIA,FANYADIANJINGQUANMIANDIAOZHENGLECHANPINDINGWEI、JIAGETIXI、YINGXIAOCELVE,XUNSUJINRULEFAZHANDEKUAICHEDAO。”FALIPINDUODUOBUDAOLIANGGEYUE,BAIRUIYUANYIJINGCHENGWEIPINGTAIGOUQIDIANPUKOUBEIBANGDI1MING。

LINGYIFANGMIAN,PINGJIEDUIGOUQI“ZHONGZHI-CAIZHAI-JIAGONG-BAOZHUANG-XIAOSHOU”QUANLIANTIAODEPINZHIBAKONG,BAIRUIYUANYIJINGYOU10KUANCHANPINJINRUPINDUODUO“BAIYIBUTIE”HUODONG,JIEZHUPINGTAIKAITUOQUANXINXIAOFEIRENQUN,KUODAPINPAIXIANSHANGYINGXIANGLI。“PINDUODUOXIAOFEIZHEDEYANGSHENGBAOJIANXUQIUHAIYOUHENDADEKONGBAI,DUIQIYELAISHUOSHIYIGEBUKECUOGUODEHONGLI”,ZHANGGUOWANGSHUO。

NINGXIAXIXIANJIPINPAILIANHECHUANGSHIRENZHANGXIAOYERENWEI,ZHENGQIXIETONGYOUZHUYUTUIDONGNONGCHANPINCHANYELIANDEWANSHAN,HANGSHIQUYUDIANSHANGFAZHAN、PINPAISUZAODEJICHUSHESHI。TONGSHIZHENGFUDECANYU,YENENGZENGQIANGNONGCHANPINCONGYEZHEDECHUANGYEXINXIN。

泛亚电竞ZHANGXIAOSHIYIMINGTUSHENGTUZHANGDENINGXIAREN,2008NIANJIUKAISHIJIECHUDIANSHANG。2015NIAN,TAHETUANDUIJIANGMUGUANGZHUANXIANGLEJIAXIANGDEYOUZHITANYANGROU,“TANYANGKOUGANHENHAO,MEIYOUXINGSHANWEI,DANSHIZHIQIANJIBENZAISHENGNEIXIAOHUA”,DAIZHE“SUZAOYIGEDAIBIAOXIBUDEXIAOFEIPINPAI”DEMUBIAO,XIXIANJICONGTANYANGPINLEIQIERUSHENGXIANDIANSHANG,YUPINDUODUODENGXINDIANSHANGPINGTAIKAIZHANHEZUO,TONGGUOXIANSHANGZHIBO、XIANXIAYINLIUSHICHIDENG,YIQINGQIJIANNISHIFAZHAN,JINJINNIANSHANGBANNIANJIUCHAOGUOLE5000WANYUAN。

“ZAINONGCHANPINZHONGZHI、YINGXIAO、XIAOSHOUDENGGEGEHUANJIESHANG,NINGXIADOUZOUZAIXIBUQIANLIE,YIJINGJUBEILELIANGHAODEPINPAIFAZHANJICHUTIAOJIAN”,PINDUODUOLIANHECHUANGSHIRENFANJIEZHENBIAOSHI,WEILAIPINDUODUOJIANGCHIXUJIADADUININGXIANONGYETOUBUPINPAIDEFUCHILIDU,“ZHULAOPINPAIHUANXINYAN,CUXINPINPAISUFAZHAN”。

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