泛亚电竞

为提升农业竞争力注入品牌动力——淘宝和“芭芭农场”游戏助推农产品品牌的创新示例

在“生活讲究品质、消费注重品牌”的时代,公众饮食需求正在从“吃得饱”向“吃得好”“吃得健康”阶段转换,对农产品品质提出更高的要求。品牌是信誉的凝结,品牌农产品自然成为消费者高端、个性化消费的首选。

泛亚电竞FANGZAISHINIANQIAN,DUIYUSHENMESHINONGYEPINPAI,WEISHENMEYAOFAZHANNONGYEPINPAI,HENDUO“SANNONG”GONGZUOZHEYEQUEFAQINGXIGAINIAN。BISHIGUONEINONGYEPINPAIZHENGDAIQIBU,SHICHANGSHANGCHONGCHIZHEDALUHUO,NONGYESHENGCHANHAICHUYU“YILIANGQUSHENG”“GUANGZHONGBOSHOU”DECUFANGSHIDAI。PINPAINONGYEFANYADIANJINGLUJINGHEZAI,SHICHANGJINGZHENGBIANHUAJIDUO,ZHEIXIEWENTIZAIDANGSHIBINGMEIYOUYINQIZUGOUGUANZHU。

SUIZHETUOPINGONGJIANGONGZUODEBUDUANSHENRU,GEDIYEFUCHIQIGELEIFUPINCHANYE。ZONGDELAIKAN,FANYADIANJINGGUOPINKUNDIQUFUPINCHANYEFAZHANQUDELEZHANGZUJINBU,WEIPINKUNNONGHUTUOPINZHIFULIXIA“HANMAGONGLAO”;TONGSHI,BUFENPINKUNDIQUTEBIESHISHENDUPINKUNDIQUNONGYECHANYEJICHUBULAOKAO、JIEGOUBUFENGFU、JINGZHENGLIBUQIANG、PINPAIYISHIBORUO,ZAIFAZHANSHANGYIWEI“QIUKUAI”,CUNZAIYIDINGDESHICHANGFENGXIAN。ZHEIXIEDIFANGXINGFUPINZHUDAOCHANYE,YIDANCHANYEFUPINZHENGCEFASHENGBIANHUAHUOGUONEIWAISHICHANGCHUXIANBODONG,QIYEMIANLINDESHICHANGFENGXIANDAGAILVHUICHUANDAOZHIJICENGPINKUNNONGHU,YINGXIANGQUNZHONGDECHIXUWENDINGZENGSHOU。JIJIPEIYANGNONGYEPINPAI,WEIDIFANGCHANYE“QIANGSHENJIANTI”,CHENGWEIHENDUODIFANGGONGTONGMIANLINDEWENTI。

泛亚电竞CONGNONGYESHUXINGLAIJIANG,NONGCHANPINBENSHENGAODUTONGZHIHUA。TONGLEICHANPINDUOERJIZHONG,YOUDEDIQUHEDIANSHANGPINGTAIWEILEJIAKUAIXIAOSHOU,BUDUANXIANRUJINGXIANGJIANGJIADENG“QUDIYINGXIAO”DEXUANWO,ZUIZHONGDUICHANYEFAZHANZAOCHENGSHANGHAI。ZHEIXIESHIZHUDUOCHUJIFUPINCHANYEJIXUJIEJUEDEWENTI。ERFANGUANCHUCHENG、WUCHANGDAMIDENGZHIMINGNONGCHANPINPINPAIZAISHICHANGSHANGYIRANGONGBUYINGQIU,DAIDONGGUANGDANONGMINTUOPINZHIFU。ZHEIXIESHISHIDOUZAIGAOSUFANYADIANJING,ZHIYOUBUDUANTIGAONONGCHANPINFUJIAZHIHESHICHANGJINGZHENGLI,CAISHIBANGZHUNONGMINZENGJIASHOURU、TUIDONGXIANGCUNCHANYEXINGWANGDEGUANJIAN。

泛亚电竞QISHIPINPAIDEGAINIANBINGBUFUZA,JIUSHIMOUYIPINLEIHUOZHETEXINGDEDAIBIAO。WUCHANGDEDAMI、QINGYUANDEJI,HUAILAIDEPUTAO、DANGSHANDELI,DOUSHIROUDANNAI、GUOSHUCHAZHONGDEDAIBIAOHEQIAOCHU,ZHEIZHONGYOUSHEHUIGONGZHONGFUYUDECHAORANDIWEI,JIUSHIPINPAIJIAZHI、PINPAILILIANGDETIXIAN。

泛亚电竞DANGDESHIBADAYILAI,PINPAIZHANLVESHANGSHENGWEIGUOJIAZHANLVE,NONGYEPINPAIHUACHENGWEISHIXIANNONGYEXIANDAIHUA、JIAKUAIFAZHANXIANDAINONGYEDEZHONGYAOHUANJIEHEZHONGYAOZHUASHOU。SHIZHIJINRI,TUIDONGNONGYEPINPAIFANYADIANJINGYIJINGSHISHEHUIGONGSHI。RENZHENYANJIUYANTAIPINGGUO、GANNANQICHENGZHEIXIEGUONEIZHIMINGDUHENGAODEQUYUGONGYONGPINPAIKEZHI,MEIYOUNAGEPINPAISHITURANMAOCHULAIDE。SUOYOUDEPINPAIDOUSHIBANSUIZHECHANYEDEFAZHANJINIANLEIYUEDENINGJUGUANZHU、HUOQURENKE,ZUIZHONGXINGCHENGCHANYEZHICHENGPINPAI、PINPAIYINLINGCHANYEDELIANGXINGFAZHANGEJU。

DAZAOPINPAIDEFANGSHIDUOZHONGDUOYANG,ZHAOKAIZHANHUI、XIANXIATUIGUANG、XIANSHANGGUANGGAODENGDENG,BUYIERZU。BANSUIZHESHUZIHUAJINGJIDEDAOLAI,SHUZIHUABUJINJIFANYADIANJINGGUONONGYEJISHUDAILAIGEMINGSHIDEJINBU,HAIDAILAIJINGYINGLINIANDEGEXINHEXIAOFEIGUANNIANDESHENKEBIANHUA,JIDADICUDONGFANYADIANJINGGUONONGYESHENGCHANLIUCHENGZAIZAO、CHANYESHENGTAIZAIZAOHESHICHANGGEJUZAIZAO。ZHEIQIZHONG,JIUBAOKUOGUANYUNONGYEPINPAISUZAODERENSHILUNHEFANGFALUNDEGEXIN。

泛亚电竞YIGANSUDE“MINQINMIGUA”WEILI。“MINQINMIGUA”ZICONG2016NIANZENGJIADIANSHANGXIAOSHOUQUDAOYILAI,MEINIANZHONGZHIMIANJIDOUZAIZENGJIA。2018NIANSHI10WANMU,2019NIANSHI15WANMU,JINNIAN20WANMU,YUJI2021NIANKENENGTUPO25WANMU。DANGDICHANGDAONONGYEPINPAIDETIANTOU,SHUNSHITUICHU“MINQINMIGUA”“MINQINYANGROU”“MINQINRENCANGUO”DENGDIYUPINPAI。

“MINQINMIGUA”ZAIDAZAONONGYEPINPAIFANGMIAN,JIUZOUCHULEYITIAOCHUANGXINZHILU: TOUSHENSHUZIJINGJI,DAZAIALIDIANSHANGKUAICHE。JUXI,ALIQIXIABABANONGCHANGSHIYIKUANTAOBAOAPPSHANGDE“HAOYANGMAO”YOUXI,YONGHUZHIYAODINGQI“JIAOSHUISHIFEI”,JIUNENGMIANFEIHUODESHUIGUO。GAIPINGTAIZHIZAITONGGUOWANGLUOWEIXIAOFEIZHEXUNBIANYOUZHISHENGXIANSHUIGUODEGONGYINGLIANZIYUAN,RANGXIAOFEIZHETONGGUOHUDONGDEFANGSHI,JIKEYIPINCHANGDAOGAOPINZHINONGCHANPIN。JUALITONGJI,GAIPINGTAIZI2018NIAN9YUESHANGXIAN,QIJINYONGHUSHULIANGYIJIEJIN3YI,MEITIANYOU5000WANRENDAOBABANONGCHANGDUIHUANSHUIGUO,GOUMAISHENGXIANSHIPIN。

ZAITAOBAOYONGHUYANZHONG,BABANONGCHANGSHIGEYOUXI,DANZAIGANSUMINQINDANGDIZHUZHENGZHEHEQIYEJINGYINGZHEKANLAI,ZHEISHINENGGOUMAIGUAZHIFUDEPINGTAI: MEIYIFENMIANFEISONGCHUQUDESHUIGUO,DOUHUIYOUTIANMAOFUKUANZHICAI。GENGZHONGYAODESHI,MEITIAN5000WANRENDE“JIAOSHUI”,DUI“MINQINMIGUA”LAISHUO,SHIZUIWUXINGQUEZUIYOULIDEXUANCHUAN。JIEZHE“BABANONGCHANG”ZHEIYANGYIKUANBINGBUFUZADEYOUXI,“MINQINMIGUA”DEYITUCHUZHONGWEI。

DANGRAN,PINPAIZHISHICHANYEZHUANXINGSHENGJIDEYINLING,BINGBUSHIWANNENGDE。ZHONGYAODESHIYAOGAODONGNONGQINGCHANYEFAZHANLUOJI,JIANCHIDUIBIAOSHICHANGXUQIU、DUIBIAOSHICHANGJINGZHENG、DUIBIAOZHIFUBENXIAOKANG,DUOCONGCHANYEFAZHAN、SHICHANGJINGZHENG、XIAOFEIXUQIUDEJIAODUKAOLVWENTI,DUO“YOUWAIJINEI”SHENSHICHANYEFAZHAN。SHUODAODI,ZHIYOUSHENGCHANCHUHAOCHANPIN、ZHAODAOHAOXIAOLU、MAICHUHAOJIAQIAN,CAINENGCONGGENBENSHANGZUODAOQIANGCHANYEFUNONGHU,DALAOXIANGCUNCHANYEZHENXINGDEGENJI,RANGCHANYE“JIYEZHANGQING”,ZUOHAOTUOPINGONGJIANYUXIANGCUNZHENXINGDEYOUXIAOXIANJIE。





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