泛亚电竞

《2020年新农人调研报告》: 模式创新+人才培育是拼多多农产品上行核心战略

9月21日,瞭望智库发布《2020年新农人调研报告》(以下简称“《报告》”),《报告》认为,“工业品下乡,农产品进城”的趋势,不仅推动城乡经济形成稳定的正向对流,同时也为参与其中的平台型市场主体提供了历史性的机遇。

《BAOGAO》YIMUQIANQUANQIUZENGZHANGZUIKUAIDEDIANSHANGPINGTAIPINDUODUOWEILI,XIANGSHULEYINONGCHANPINSHANGXINGQIJIADEPINDUODUOYITUOGAOPINDENONGCHANPINXIAOFEIDAIDONGDIPINDEGONGYEPINXIAOFEIZENGZHANG;CIWAI,ZAIXIAOSHOUNONGCHANPINTONGSHI,PINDUODUOYEZHUZHONGXINNONGSHANGDEPEIYU。

《BAOGAO》JIANGPINDUODUODENONGCHANPINSHANGXINGZHANLVE,GAIKUOWEIMOSHICHUANGXIN+RENCAIPEIYULIANGDAHEXINTIXI。MOSHIFANGMIAN,JIYUZHONGGUOXIAONONGJINGJIFENSANHUADETEDIAN,PINDUODUOTANSUOCHULE“NONGDIYUNPIN”MOSHI。GAIMOSHIYI“PINGOU+CHANDIZHIFA”WEIHEXIN。XIAOFEIDUANTONGGUOPINGOUJIANGFENSAN、LINSHIDEXUQIU,ZAISHIJIANHEKONGJIANSHANGXINGCHENGGUIJIXIAOYING,WEINONGMINTIGONGZHANGQIWENDINGDEDINGDAN。ZHEIYESHIPINDUODUONENGGOUZAIJINGZHENGJILIEDEDIANSHANGXINGYEZHONG,XUNSUTUOYINGERCHUDEGUANJIANYINSUZHIYI。

新农人迎来高速发展期

泛亚电竞《BAOGAO》RENWEI,XINNONGRENYIJINGCHENGWEINONGCHANPINSHANGXINGDEZHONGYAOLILIANG。TONGSHI,YEJI“XINNONGREN”FUYULEMINGQUEHANYI,XINNONGRENJISHIZHICUJINHEDAIDONGNONGCHANPINSHANGXINGFAZHANDENONGYEDIANSHANGRENCAI,ZHUYAOJUBEISIDIANJINENG: YISHIDONGNONGCHANPINZHONGZHIJISHU;ERSHIJIANLINONGCHANPINPINPAIYISHI;SANSHIYONGYOUJIBENCAIWUZHISHI;SISHIDONGYINGXIAO、WULIUHEGONGYINGLIANCHANGSHI。

GENJUZHONGGUONONGYEDAXUEZHIHUIDIANSHANGYANJIUYUANGUSUAN,WEILAIWUNIANNONGCHANPINDIANSHANGRENCAIQUEKOUJIANGZHUNIANSHANGSHENGZHI350WAN。ZONGJIEPEIYUXINNONGRENDETEZHENG,BINGWAJUEXIANYOUCHENGGONGSHIJIANANLISHIZENGJIAXINNONGRENGONGJIDEYOUXIAOTUJING,YINCI,LIAOWANGZHIKUJIANGMUGUANGJUJIAODAOPINDUODUO。

ERZHONGGUONONGYEBIAOZHIXINGRENWU,ZHONGGUOGONGCHENGYUANYUANSHIYUANLONGPINGYEDUIZHONGGUONIANQINGRENTOUSHENNONGYEJIYUHOUWANG。

BUJIUQIANGANGGANGDUGUOLE90SUISHENGRIDEYUANLONGPINGYUANSHIZAIJIESHOUCAIFANGSHI,TIDAOLEZIJIDELIANGGEMENGXIANG,“HEXIACHENGLIANG”DESHUIDAOGAOCHANMENGHE“FUGAIQUANQIU”DEZAOFUSHIJIEMENG。KEXUESHIJIDAIRENDECHUANCHENG,ZHEIWEIXINJIN“90HOU”SHENQINGHUYUGENGDUO“90HOU”NIANQINGRENTOUSHENNONGYE。

9YUE7RI,YUANLONGPINGYUANSHIZAI2020NIANZHONGGUONONGMINFENGSHOUJIEJINQIUXIAOFEIJIDEZHIBOHUODONGZHONGYISHIPINFANGSHIJIYUNIANQINGNONGREN。“XIANDAINONGYEBUSHIGUOQUDENONGYE,XIANDAINONGYESHIGEGAOKEJIDENONGYE,BUSHILIANCHAOHUANGTUBEICHAOTIAN,DOUSHIJIXIEHUA、DIANQIHUA、ZHINENGHUADENONGYE”,YUANLONGPINGYUANSHIBIAOSHI,QINGNIANNONGMINSHIGUOJIADEXIWANG,XIANDAINONGYEYANJIUXUYAOGENGDUODEZHISHIQINGNIAN。

ZUOWEIQUANQIUZENGZHANGZUIKUAIDEDIANSHANGPINGTAI,PINDUODUOZHENGXUNSUCHENGWEIQUANGUOZUIDADERENCAIXINGNONGPINGTAI。JIEZHI2019NIAN,PINGTAIZHIJIEDAIDONG8.6WANMINGXINNONGRENFANXIANGCHUANGYE,ZHILIANNONGYESHENGCHANZHECHAOGUO1200WAN。

利益分配与本地化成“保人才”关键

《BAOGAO》ZAIFENXIPINDUODUOPINGTAIXINNONGRENFAZHANTEZHENGDETONGSHI,YEYIDIANXINGANLIJINXINGJUTISHUOMING。《BAOGAO》RENWEI,PINDUODUODE“PINGTAI+XINNONGREN”DETIXIKEYIZHUISUDAOQICHUANGLIZHICHUDE2015NIAN9YUE。“TONGGUOXINSHICHANGJIZHIXIAHELIDELIYIFENPEI,YINDAOSHOUGUOGAODENGJIAOYU、LEJIEHULIANWANGDEXINXINGZHIYERENCAIFANXIANGCHUANGYE。”

ZAIPINDUODUOCHENGLICHUQI,TONGGUOYIXINNONGRENWEIFENBUJIEDIAN,DUINONGCHANQUDECHANPINJIJU、FENJI、JIAGONG、BAOZHUANGDENGSHENGCHANHELIUTONGHUANJIEJINXINGSHULIZHENGHE,TUIDONGQUYUXINGNONGCHANPINSHANGXING,CONGERZAIDUANSHIJIANNEIXINGCHENGYOUDIANDAOMIANDELIEBIANXIAOYING。

泛亚电竞80HOUPANGZHIYULAIZIGUANGXIYULIN,ERBAIXIANGGUOYESHIDANGDIDETECHANSHUIGUOZHIYI。2016NIAN,PANGZHIYUYONGDONGPINXICOUDELIANGWANYUANQIBU,ZAIPINDUODUOSHANGKAILEBAIXIANGGUODIANPU,CONGSHOUHUO、FENZHUANG,DAODABAO、FAHUODOUQINLIQINWEI。

《2020年新农人调研报告》:
模式创新+人才培育是拼多多农产品上行核心战略1329.png 

▲XINNONGRENSHANGJIAPANGZHIYUZHENGZAICUNMINDEBAIXIANGGUOGUOYUANLITIAOGUO。(SHEYING  LIUSHENG)

泛亚电竞DUIPINZHIDEBAKONGHELINLIDEGUANAI,RANGPANGZHIYUDEFAZHANYUELAIYUESHUN。DAOLE2019NIAN,PANGZHIYUDE“YULINBAIXIANGGUO”ZAIPINDUODUOSHANGYILEIJISHOUCHU1500WANJINBAIXIANGGUO,XIAOSHOUETUPO7000WANYUAN。TUANDUIYECONGDANGNIANYOUJIMINGJIATINGCHENGYUANZUCHENGDE“CAOTAIBANZI”,FAZHANCHENGMUQIANGUYUANCHAO70REN,CANGCHUMIANJI1WANYUPINGMI,RIDINGDANLIANGWENDINGZAI4000DANYISHANGDEGONGSI。

泛亚电竞ZAIXIAOSHOUXINGCHENGGUIMODETONGSHI,PANGZHIYUHAIZHUDONGJIDANGDIXIANGQINMENCHUANSHOUDIANSHANGYUNYINGZHISHI,ERPINDUODUOJIANDANYISHANGSHOUDETEXINGZAIDANGDIXINGCHENGLEJIQIANGDEDIANSHANGDAIDONGZUOYONG。

TONGSHI,ZAICIDAIDONGXIA,YULINDIQUYEXUNSUYONGXIANCHULEYIPI“XINNONGREN”DEDAIBIAO,CHENGWEIHUANANDIQUNONGCHANPINSHANGXINGDEZHUYAOJISANZHONGXIN。ZAIBAIXIANGGUODENGZENGLIANGNONGCHANPINXUQIUDEDAIDONGXIA,DANGDIDANSHENGLEYIPIXIAO、KUAI、LINGDE“CUNJI”FENGZHUANG、CANGCHUKONGJIAN,SHIDEXIANGCUNDIQUCHANGZHURENKOUZHONGBAOKUOLAOREN、FUNVZAINEIDERENKOU,KEYITONGGUODUOYANGXINGDEGONGZUOFANGSHI,HUODEGENGDUOSHOURU,YOUXIAOCUJINLENONGCUNJIUYE。

泛亚电竞ERLAIZISICHUANPUJIANGXIANDEYANGTIANCAIZESHIPINDUODUOBENDIHUACELVEDEDIANXINGDAIBIAO。1994NIANCHUSHENGDEYANGTIANCAI6SUIQITUIBUJIROUKAISHIWEISUO,CHUERJIUTUIXUEDAIZAIJIAZHONGBUYUANCHUMEN,ZIBIZHANGDA7NIAN。2015NIAN6YUE,YANGTIANCAIJIESHILELINGYIWEIDATASISUIDECANJIQINGNIANWUYUN,LIANGRENYIQICHUANGYE。

《2020年新农人调研报告》:
模式创新+人才培育是拼多多农产品上行核心战略1821.png 

▲2019NIAN8YUE,SICHUANCHENGDOUPUJIANGXIANCANJIRENZIQIANGCHUANGYEDIANXINGYANGTIANCAI(ZUOER)HUOPING“GANDONGCHENGDOUSHIJIASHIMIN”。TUWEIPINDUODUOPINGTAISHANGDECANJIRENCHUANGYETUANDUI。(SHEYING  DONGYUAN)

TAMENBAJINGLIJIZHONGZAIPINDUODUOSHANG,DIANPUYUNYINGSANGEYUEJIUDADAOLE3500WANYUANDEXIAOSHOULIANG。CIHOU,JINYONGLEYINIANSHIJIAN,TAMENJIUZUODAOLE1.2YIYUANDEXIAOSHOUE。

YANGTIANCAIYUWUYUNGONGTONGCHUANGJIANLECANJIRENPINPAI“YIQIZOUBA”,XIANHOUDAIDONG50DUOWEICANJIRENJIUYECHUANGYE,BANGZHU500DUOWEIJIANDANGLIKAPINKUNHUTUOPIN。YANGTIANCAIHAIZAIZHOUBIANCHANDIJIANLILEYIPIXIAO、KUAI、LINGDE“CUNJI”DABAOFAHUOCANGKU,RANGLAOREN、FUNVYENENGJIUJINGONGZUO,HUODEGENGDUOSHOURU。

泛亚电竞ZHENDUIYANGTIANCAICILEIBENDIXINNONGREN,PINDUODUOSHEZHILEZHUANRENDUIJIEJIZHI,TONGSHIJINYIBUHUABOZHUANXIANGLIULIANGFUCHI。ZAICIJICHUSHANG,PINGTAIKAISHITUIDONGYOUTIAOJIANDENONGCHANQU,YOUCHUJINONGCHANPINXIANGNONGCHANPINJIAGONGYIJIQITAYANSHENCHANYELIANFAZHAN,YITISHENGNONGYEDEFUJIAZHI。ZAICIDAIDONGXIA,ZAIYUNNAN、GUIZHOU、GUANGXI、HAINANDENGSHENGFENJISHENGNEISHAOSHUMINZUZIZHIZHOU,JIZHONGDANSHENGLEYIPIZHONGZHI、SHENGCHAN、JIAGONG、XIAOSHOUYITIHUADEXIANDAINONGYECHANYEYUANQU,SHIDEYUELAIYUEDUOYI、ERCHANYE,KAISHIZAINONGCUNDIQUSHIXIANRONGFAZHAN。

新农人成电商平台发展胜负手

泛亚电竞ZAOJIURENSHIDAORENCAISHIGUANJIANDEPINDUODUO,MUQIANYIJINGXINGCHENGLEWANBEIDE“XINNONGRENPEIYUJIHUA”。

泛亚电竞“DUODUODAXUE”SHIPINDUODUOQIXIAHEXINGUANFANGPEIXUNPINGTAI,ZHILIYUSHEJIGAODUPIPEIDENEIRONGPEIXUNTIXI,BANGZHUSHANGJIACHENGZHANG。PINDUODUOPINGTAISHANGHENDUOHUOYUESHANGJIA,DOUSHITONGGUODUODUODAXUEYUGAOXIAOHEZUOERJIESHOUXUEXIPEIXUNDE。

JIEZHIMUQIAN,“DUODUODAXUE”DEXIANXIAKECHENGYIJINGFUGAI21GESHENGFEN,PEIYUBENDIXUEYUAN6700DUOMING,ZHIJIEYINDAODIANPUCHAOGUO3900JIA。ZAICIJICHUSHANG,PINGTAIHAIJIANGGEDIQUDEXIANXIAKECHENG,TONGGUOXIANSHANGJINXINGDAGUIMODETUIDONG,LEIJICHUDALECHAOGUO60WANDENONGYEJINGYINGZHE。

BUJINRUCI,PINDUODUOHAIYUZHONGGUONONGYEDAXUEHEZUOKAIZHANRENCAIPEIXUN,JIHUAZAI5NIANNEIPEIYANG10000MINGXINNONGSHANGRENCAI,BINGTANSUOYINONGHUWEICHANYELIANHEXINLIYIZHUTIDECHUANGXINMOSHI,CONGERGAOXIAOZHULIJINGZHUNTUOPIN。

ZAICHIXUTUIJIN“XINNONGRENPEIYUJIHUA”DETONGSHI,PINDUODUOYECHUANGZAOXINGDIKAICHUANGLE“DUODUONONGYUAN”MOSHI,ZAINONGCUNDIQUYINRUXIANDAIQIYEGUANLIMOSHI,PEIYANGXINXINGDIANSHANGJINGYINGZHUTI,BANGZHUSHENGCHANQUNTISHIXIANNONGMIN—NONGREN—NONGSHANGDEZHUANBIAN。

泛亚电竞“DUODUONONGYUAN”YIJIANDANGLIKAHUWEIJIHEDEHEZUOSHEWEIZHUTI,YOUPINDUODUOTIGONGZIJIN、JISHUHEQUDAOZHICHICHENGLI“XINNONGSHANGGONGSI”,PEIYUDANGDIQINGNIANCHENGWEI“XINNONGREN”DAITOUREN,DANGKAHUZECHENGWEIXINNONGSHANGGONGSIDE“GUDONG”,BUJINXIANGSHOUYOUXIANSHOUGOUDENGTEQUANLAIBAOZHANGSHOUYI,TONGSHIHAIJIANGHUODEGONGSITONGGUOXIAOSHOUNONGCHANPINHUODEDELIRUNFENHONG。

2019NIANQI,PINDUODUOZAIYUNNANBAOSHAN、WENSHAN、CHUXIONG、LINCANG、NUJIANG、QUJING,YIJIXINJIANGKASHENDENGDIGONGKAIZHANLE13GE“DUODUONONGYUAN”XIANGMU。YITUOZHEIYIXIANGMU,PINGTAIYETUIDONG“HULIANWANG+NONGYEKEJI”MOSHILUODI,SHIDEQUYUNONGCHANPINGENGYOUJINGZHENGLI,CHANYESHANGXINGGUIMOCHIXUKUODA。

《BAOGAO》RENWEI,CONGPINDUODUODEFAZHANLICHENGKEYIKANCHU,“NONGDIYUNPIN”MOSHIJIEHEBUTONGSHIQIDE“XINNONGRENPEIYUJIHUA”,SHIPINDUODUONENGGOUZAIJINGZHENGJILIEDEDIANSHANGXINGYEZHONG,XUNSUTUOYINGERCHUDEGUANJIANYINSUZHIYI。

泛亚电竞“WEIDUOYUANHUAPEIYANGNONGCUNDIANSHANGRENCAI,PINDUODUOSHENZHITONGGUOYAOQINGYUANSHIHEDAXUEXIAOZHANGDENGXUESHUJINGYINGZOUJINKETANGHEZHIBOJIAN,DAIDONGQUANSHEHUIDENIANQINGRENGUANXINNONGYE、LEJIENONGYE、REAINONGYE,ZAIXINQINGNIANXINZHONG,MAIXIAYIKEDIANSHANGZHUNONGDEZHONGZI。” PINDUODUOXINNONGYENONGCUNYANJIUYUANFUYUANZHANGDILAKESHUO,“PINDUODUOWEILAI5NIANJIANGTOURU500YIZHICHINONGYENONGCUNXINJIJIAN,JUJIAOYUQIYEJIASHIDIANSHANGRENCAIDEYANGCHENG,TUIDONG‘BAIXIANWANSHANG’,WEIZHONGGUONONGYEDAILAIZHENZHENGDEGAIBIAN。”

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