泛亚电竞

舒兰大米: 品牌照亮振兴路

  “价格好,还不够卖!”吉林省舒兰市平安镇双河村的稻米甫一收获就接到了几笔大单,村书记尤双印不住感慨,由于近几年舒兰大米名气越来越响、市场需求量越来越大,今年不少采购商早早就下了订单,“现在谁不知道东北有个地方叫舒兰?泛亚电竞舒兰大米有品牌!”

泛亚电竞  shulanshiweiyubeiwei44dushijiehuangjinshuidaozhongzhidai,youzheyoujiudeshuidaozhongzhilishihehouzhongdeshuidaowenhua,xiangyou“gongmizhixiang”demeiyu,shuidaonianchanliangzai45wandunyishang。jinnianlai,shulanshishenruguancheluoshixijinpingzongshujiguanyu“zhongguorendefanwanrenheshihoudouyaolaolaoduanzaizijishoushang”dezhongyaozhishijingshen,yituolianghaodeziyuanyoushiheshengtaihuanjing,dalifazhanlvseshengtainongye,jianchizhiliangxingnong、lvsexingnong、pinpaiqiangnong,buduantishengshulandamidefujiazhihezonghexiaoyi,shiqichengweimingfuqishidefuminchanye。

  suizhemingqidedaxiang,shulandamirexiaobeijing、shanghaideng30duogechengshijiriben、hanguodengshijigeguojia。shulanshiweixuanchuanbufubuzhangchucongruigaosujizhe,xianzai,shulandamiyijingbujinjinshidaidongdangdinongminzengshouzhifudezhizhuchanye,gengshizheizuochengshishanliangde“jinmingpian”,chengweichengxiangronghefazhandezhutuiqi。cong“zhizhewaidilaishou”“buguanduoshaoqiandoumai”,daoyuandaodekehunaizhiyoukewenxiangerzhi,shulandamiruheshixian“nixi”,rangdamibujinjinzhishidami?jinri,jizhelaidaoshulanshiyitanjiujing。

  产业升级夯实基础

  mingchiyushi,zenanyiweiji。pinpaiyaodaxiang,hangshichanyeshijichu。shulanshiwei、shizhengfukexuemouhua、tongchouanpai、qianglituijin,quanlidazao“diaojiegou、kuoguimo、hangjichu、qiangkeji、curonghe”fazhanmoshi,tuijin“shengchan、chucun、chuangxin”nenglitisheng,zuoyouzuodazuoqiangshuidaochanye。

  douxinghaiyijingzhonglekuai30niandeshuidao。qichuzhishijigongqingdechengbaodi,houlaiguimoyuelaiyueda,2013nian,douxinghaijingyingdetudiguimodadao109gongqing,zheiyinian,tachenglilelongxingjiatingnongchang,daizhefatezhendexiangqinmengongtongzhifu。2016nian,tayoulianhefujin3gexiangzhendenongmin,chenglilebailianzhongxinghezuolianshe,hezuosheliuzhuantudidadao1200gongqing,longxingjiatingnongchangjingyingguimoyeyidudadao340gongqing。weilebaozhengzhongzhishuipingheshuidaozhiliang,jinjinian,douxinghaibazhongzhiguimokongzhizaile200gongqingzuoyou。

泛亚电竞  longxingjiatingnongchangjinnianzhongle220gongqingshuidao,yimudiyiniandeliuzhuanfeizuigaoyao1200yuan,hetongyidingjiushi3nian。“zheigefeiyongzaizhoubianlaishuosuanshihengaole。”douxinghaijieshi,“zheishibixuyaohuadeqian,duixiangqinmenlaishuonengduodianshouru,duinongchanglaishuonengbatudilianchengpian,shangleguimocaihaoguanli。”

  chanyefazhan,shiduguimoshijichu。weilezuoyouzuodazuoqiangshuidaochanye,shulanshiwei、shizhengfutuijingongjicejiegouxinggaige,youhuazhongzhijiegou,kuodashuidaoshengchanguimo。chutaizhongzhiyejiegoudiaozhenggulizhengce,congyumishengchanzhebutiezijinzhongdiaoji10%zuowei“hangaishui”buzhuzijin,youxiaodiaodonglenongminzhongzhishuidaodejijixinghezhudongxing,shishi“hangaishui”3wanmu。jianchiyijidifanyadianjingweiqierudian,kuodalvseyouzhishuidaozhongzhimianji,jianchengguojialvseshipinyuanliao(shuidao)biaozhunhuashengchanjidi57wanmu,fushedaidongnonghu14.5wanhu。

泛亚电竞  “pinzhiyehenzhongyao,chuantongdecufangshizhongtianyijingbunengmanzushichangxuqiule。”youshuangyinduiciganshouposhen,wunianlai,shi、zhennongyebumendezhuanjiameiniandouhuilaidaoshuanghecun,zaitianjianditouweinongminchuanshoukexuezhongtiandefangfa,“nonghumenxiayutiandoubuzou,yeyaotingke。”youshuangyinshuo,“didoushiyou‘xingge’de,butongdifangdetudixuyaozhuyideyebujinxiangtong,xianzaifanyadianjingdezhuanjiazhidaoyijingjingquedaocun。zhongchulaidemipinzhiyoubaozheng,laifanyadianjingcunshouliangdoubuxuyaozuotaiduojianyan,keshanghenfangxin,fanyadianjingsuanshichangzhelekejipeixundetiantou。”

  weiletigaoshuidaopinzhi、bangzhuzhongzhihuzengjiaxiaoyi,shulannongyebumenjishurenyuanzhudonglaidaotianjianditoulejieqingkuang、faxianwenti,bangzhunonghujiejuekunnan。ciwai,shulanshishenhuayuguojiazajiaoshuidaogongchengjishuyanjiuzhongxindehezuo,gongtongfanyadianjinglebeifangyouzhidao(jilin)yanfazhongxin,fanyuyouzhishuidaoxinpinzhong,weishulanshishuidaochanyefazhanzhuruleqiangjingdongli。

  区域共用品牌带动全链发展

  shidayuming,zemingzhuantou。shizhiminggui,daxiangpinpai,youzhinongchanpincainengshixianyoujia。shulanshiwei、shizhengfujianchiyipinpaituiguangweizhuashou,dalizhengheziyuan、tuokuanqudao,youxiaojifa“shulandami”pinpaixinhuoli。

  zaiyoushuangyindejiyizhong,shuanghecundedamishicong2017niankaishizhujian“jiaozuo”de。

  zaineizhiqian,yushulangongyinlalinheshuideheilongjiangwuchangshipinpaidazaoqibujiaozao,jinguanliangditongshantongshuitongqihou,tongyangchanchuyouzhidaomi,dancengjingmingqibugoudadeshulandamizaijiageshangyexiangxingjianchu。“yiqiankeshangshuolesuan,fanyadianjingnonghubuguanduoshaoqiandoumai。”ruhecainengrangxinlaozhongdidenonghuhuodegenggaodeshouyi,youshuangyinhedouxinghaiyiyangfanlechou。

  shiqingcong2013nianyoulezhuanji。yankanzhe“linju”jiadedaonongyaobaoyuelaiyuegu,shulanshiwei、shizhengfuyejizaixinli。2013nian,shulanshizhengfuzhengheyuneiziyuan,zuzhichenglishulandamixiehui,xina17huyouzhidamiqiyeruzhu,bingduiyuneidamipinpaijinxingzhenghe,jizhongquanlidazao“shulandami”pinpai,xingchengpinpaiheli。

泛亚电竞  “zhengfubashulandamixuanchuanchuqule,paolaimaimidekeshangduole,jinnianbushaorendouzhengzhuleqian、huanleche。”shulanhuiminshuidaohezuoshefuzerensunyouchengjihushibujianduandijietingzhekeshangmenzixundedianhua,shiduonianqianhaibaoshou“mailiangnan”kunraodesunyoucheng,rujinyoulenianchan10wandundamidejiagongchang,shulandamidejiageyecong2yuan/jinzuoyou,daoxianzaigaodenengmaidaoyijinsansishiyuan,“jiusuanshidaijiagongdedami,keshangyehuiyaoqiuzaibaozhuangshangzhumingyuanliangchanzijilinshulan。”

泛亚电竞  pinpaidejiaoxiangxiyinyuelaiyueduodeyoukemumingerlai。zaipinganyongfengshengtaishuitianshifanqu,jincancandedaosuijiangdaotianhuali“guoshizhicheng”sigedaziyingchendegewaixingmu,daotianzhongdeyashebieyouyiqu,guanguangzhandao、guanjingtaijicanguandeyourentigonglebianli。

  xiangzheiyangdeyuanqu,zaishulanhaiyouduojia。zaishulanshiwei、shizhengfudefuchixia,jingyingzhutijinkoutesezhongzhichanye,jiakuaituijinshuidaoxiandainongyechanyeyuanguihuafanyadianjing,jizhongdazaolejixunhuannongye、guanguangnongye、nongshitiyanyuyitideshifanyangban,yidiandaimiantuidongshuidaochanyequanhuanjieshengji、quanliantiaozengzhi。“shulandami”zheikuaiyuecayueliangdezhaopai,yiqidutedezuoyongcujinzheyiersanchanronghefazhan,yinlingzhechengxiangxieshoubingjin、huligongying。

  主体发力促进良性循环

  zainongyepinpaifanyadianjingzhong,zhengfuzhudao,xiehuitongchou,qiyedangang,sanzhequeyibuke。dazaoquyugongyongpinpai,fazhanpinpainongchanpinjingji,yaoyishichangweidaoxiang,chanpinyaozaishichanglidezhu,shuodaodihaishiyaoyiqiyeweizhuti。

泛亚电竞  11yuezhongxun,shuanghecuncunmincongqunianjiukaishipandeshuidaojiagongchangzhengshitouchanle,rijiagongliangnengdadao100dunzuoyou。“nengjiagongle,zijidepinpaijiuhaodale。”zaiyoushuangyinkanlai,baozhuangdaishangyinzhedepinpaishihuitoukegoumaidedengta,meiyoupinpaijiuqueshaolequfendefangfa,shuanghecunyiranzhinengmai“tiepai”dami,qubiebuguoshitieqitadiqudepaihaishitieqitachangjiadepai。

  yishidaozheiyidiandeyoushuangyinqunianweihezuoshezhuceleshangbiao“jiliyoudao”。youshuangyinshuo: “zhiqianyaozuozijidepinpai,haiyaoqingbierendaijiagong,laihuidaoyundeyunfeiyeshoubule,youlezijidejiagongchang,chengbenjiunengjiangxiabushao,yinglidianwozaizijishouli,zaishichangshanggengyouhuayuquan。”chanpinpinpaidedazao,daidongleshuanghecundaomichanyeliandefazhan,rangshuanghecundedamizaishichangshangzhanwenlejiaogen。

  sunyouchengzhuceshangbiaodeshijiangengzaoyixie。shiduonianqian,zhangqizaihuagongshichangdapindetatoushenshuidaozhongzhihedamijiagong,bingzhuceleshangbiao“shuhe”。suihou,tabeiqijiaxiangdedamihedianfanguo,yuanfubeishangguang、yunguichuandengdi,daochuzuofanjidangdirenchang,koubeiyidiandianjilei,xiaoluyemanmandakai。“duokuilezhengfuxuanchuantuijiejili,zheijinianshulandamichumingle,fanyadianjingzijidepaiziyegenzhedaichuqule。”

泛亚电竞  qiyeyoujuexin,zhengfudezhichiyehaobuhanhu。jinnianlai,shulanshizaizuoxiangshulandamipinpaidetongshi,jijituiguangnongyejishuhenongyezhishi,bangzhuqiyejiejuejishunantihezijinkunnan。

  shichangzhutipinpaiyishidetishengzaichanyefazhanzhongxingchengleliangxingxunhuan。“fanyadianjinggongsixianyoulvseshuidaoyuanliaojidi2000duomu。suizhechucun、jiagongdengjishuheshebeidebuduanwanshan,gongsiquniandihuodelelvseshipinbiaozhixuke。cihou,gongsijiagongdelvserenzhengdamijiagehelirundoutigaole20%,lvseshipinbiaozhixuketigaolegongsidepinpaijiazhi。”jiafengguwuyouxianzerengongsidongshizhangjiangyuewushuo。

  jinnianlai,suizheshulandamipinpaizhimingdudebuduantigao,shulanshidamijingyingzhutishenqinglvseshipinbiaozhixukedejijixingbuduantigao。shulanshinongyenongcunjushujuxianshi,muqian,shulanshihuodelvseshipinbiaozhixukedejingyingzhutigongyou26hu,huodelvseshipinbiaozhishiyongquandechanpinyou97ge,yujididuijiemianji23.38wanmu,zhanjidizongmianji57wanmude41%;lvserenzhengdaminianchanliangkeda8.4wandun,juquanshengqianlie,liejilindiqushouwei。



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