泛亚电竞

昔日老醯土特产 “飞”入万千百姓家
——山西商标注册便利化改革提质增效采访纪实

  山西人,过去常被戏称为“老醯”。山西位于全世界最大的黄土高原之上,独特的地理和气候条件孕育出了许多独特而优质的产品,但却由于开发不够而在市场上显得“分量”不够。近些年来,山西省市场监管系统、知识产权系统大力推进商标便利化改革,以商标促品牌带发展,使得山西的商品开始走上全力发展的阶段,特别是其农特产品,更是以其独有的“黄土”气质开始进入更加广阔的市场。

  一群人一辈子一件事——山西老陈醋

  shuoqishanxizuiyoumingdeliangjiandongxi,kongpahaowuzhengyiyinggaishimeihecu。meideshixianbushuo,danshuocu,zheiyinggaishi“yiqunrenyibeiziyijianshi”deshengdongtixian。shanxicudeniangzhijiyichengshuyumingmoqingchu,qichencutebieshilaochencushiqizhong“gaoduan”dedaibiao,erzaishanxicuyezhong,youyiqingxuxianzuida,qicuchanliangzhandaoleshanxicuchanliangde70%。

  qingxuxianweichangwei、fuxianzhangyuetulixiangjizhejieshaodao,muqianqingxucuchanliangwei70dun,chanzhi70yiyuan,cuyechanzhizhanquanxiangdpde1/7。danquanxianyoucuchang43jia,gezidagezideshangbiao,zongxiandezhengtilidubutaigou,yushijingguoshenqingyu2016nian6yuehuodeshanxilaochencudilibiaozhizhengmingshangbiao。zhihouqingxucuyeyiluzougao,yiniangcuyuanliaogaoliangweili,youyucuyejiagongduigaoliangdexuqiuzengjia,dangdizai2019、2020lianggenianduli,tuiyumizhonggaoliang,gaoliangliangnianlimianjizengjiale2wanmu,xianzhongzhimianjidadaole6wanmu。jinnianyijingaoliangdeshougoujiawei2.1yuan,nongminzhongzhi1mugaoliangchunshourukeda1500yuan。

泛亚电竞  muqian,shanxilaochencuyiruxuanshoupizhongguo100gedilibiaozhishououmengbaohuchanpin。cuyedeliangxingfazhanjiranglaopinpaibaochilejixuchengzhangdehuoli,yerangxinpinpaichengweilecuyeshichangdezhongyaoshenglijun。

  xinpinpaiyi“zilin”weili。shanxizilincuyegufenyouxiangongsifuzongjingliyanyufenggaosujizhe,zilincuyechengliyu2000nian,nianchancu20wandun,daidongdangdinongminzhongzhigaoliang1.2wanmu。zilinshangbiaozai2012nianjihuodezhongguochimingshangbiaochenghao,“shanxilaochencu+zilin”shishichangshangdeqiaopin。

泛亚电竞  laopinpairushanxishuitacuyegufenyouxiangongsi。gaigongsixiannianchancu30wandun,daidong3wanmuniangcuzhuanyonghonggaoliangzhongzhijidi。tongshi,gaigongsihaijianqilebaoyuanlaocufang,chengweileyigeguojiajiaaaajingqu。gongsifuzongjinglizhangcedaizhejizhezai“jingqu”lizhuanyou,zhengliaojian、jiupeijian、cupeijian,yiluwenzhecuweizouxialai,haizhenshibieyouyifan“ziwei”!

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shanxishuitacuyebaoyuanlaocufang (liuqiang she)

  taiyuanshishichangjianguanjufujuzhanglianbogaikuoshuo,zheijiushidianxingde“dilibiaozhidazaopinpai—pinpaidaidongxingchengyoushichanye—chanyejijuxingchengguimoxiaoying”。

  从概念到品牌——运城面粉和运城苹果

  yunchengshishichangjianguanjudangzuchengyuanqianrujianggaosujizhe,yunchengshishishanxizhumingdenongyedashi,yunchengmianfenheyunchengpingguodezhimingduyeyizhijiaogao,danyunchengmianfenheyunchengpingguochengweishangbiaoqueshijinjiniandeshiqing,zheiyecuchengledifangmingyounongchanpinconggainiandaopinpaidezhidefeiyue。

泛亚电竞  2020nian2yue14ri,yunchengmianfenbeihezhunzhuceweidilibiaozhizhengmingshangbiao。zhihou,yunchengshizaibeijingxizhan、taiyuannanzhandeyunchengmianfenguanggaoxuanchuangundongshipinquanbushangkan;yunchengmianfenzaiyunchengjichang、yunchengbeizhan、jichangdadaodeguanggaopaiyequanbushangkan,xingchengyunchengmianfenguanggaoxuanchuanquanmianchujidenonghoufenwei。jiezhimuqian,guanyuyunchengmianfende《chanpinzhiliangbiaozhun》《xingyezilvbiaozhun》《xiaomaizhongzhibiaozhun》《jiagonggongyibiaozhun》gong4gebiaozhunyeyizhidingfabubingshishi。

  shanxidonglinnongcunyouxiangongsimianfenfengongsishiyunchengshidiyigeshouquanqiyongyunchengmianfenquyugongyongpinpaidegongsi,budaoyinianshijian,chanpinjiudedaoleguangdaxiaofeizhegengdaderenke,xiaoliangyouwangniandenianxiaoshou3000dunjizengzhi8000dunzuoyou,tongshihaiyusuningyigouqiandinglewangshangxiaoshouxieyi。

泛亚电竞  2018nian12yue28ri,yunchengpingguohuodedilibiaozhizhengmingshangbiao。zhihou,yunchengpingguoruhutianyi。

泛亚电竞  jinxienianlai,yunchengshixianhouzainingbo、huoerguosi、sanya、jiangmen、quanzhou、manzhouli、chengdou、dongguandengdijianliyunchengpingguozhixiaochuangkou23jia。yunchengshizhengfuhaiyupinduoduoqianshuzhanlvehezuoxieyi,gongtongqidong“haochiyunchengegouhedong”youpinxianshangyungouhuodong,shi、xianlingdaojielizoujinzhibojiantuijieyunchengpingguo。daomuqian,yunchengpingguozhongzhimianjida173wanmu,nianchanliang275wandun,chukouliangzhanquanguode20%。

  从坐等注册到地头挖掘——隰县玉露香梨

  11yue16ri,jizhelaidaotaiyuanshangbiaoshoulichuangkou,laizishanxitanrunsenshengwukejiyouxiangongsideyuanjunlizhengzaibanlishangbiaozhuceyewu,tazhucedeshiyanleiyiyongqixie,zhuceshangbiaoniwei“yiyanmingzhi”he“yiyanhuizhi”。tagaosujizhe,xianzaizhuceshangbiaohenfangbian,gongzuorenyuanrenzhenyoureqing,shoufeiyehenbianyi,1jianzhiyou270yuan。

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yuanjunlizhanshigongsinizhucedeshangbiao(liuqiang she)

泛亚电竞  zuodengzhuce,zheidangranshishangbiaogongzuofeichangzhongyaodeyibufen。danzishangbiaozhucebianlihuagaigeyilai,shanxideshichangjianguanbumenyijingbujinjinmanzuyuzuodengshangmen,ershizaitianjianditouzhudongwajuebangzhudifangzhengfudazaoxindepinpai,biruxixianyuluxianglideshangbiaojiushizheimelaide。

  xixian,yuluxianglidezhongyaochanqu。2016nian,yuanshanxishenggongshangju(xianshanxishengshichangjianguanju)zaidangdidefupindaduizhangfaxianledangdizheiyiyoushichanye,yushitichubingbangzhudangdizhengfushenqingzhucexixianyuluxianglishangbiao,bingyu2017nianhuodedilibiaozhizhengmingshangbiao。daomuqian,quanxianyuluxianglizhongzhimianjidadao23wanmu,yuluxianglizhongzhihu“yihuyima、yimazhongshen”,shixianleyuluxianglishengchankezhuisu、guanlikezhuicha、liutongkezhuizong。yikelituoqidangdi8wannongmindezhifumeng,yetuofuzhedangdinongminduiweihuxixianyuluxianglipinpaidezeren。

  主动挖掘的第二个典型例子是阳曲小米

  shanxishifanyadianjingguoxiaomidezhuchansheng,eryangquyoushishanxideyigeguzizhongzhidaxian。2017nian,yuantaiyuanshigongshangju(xiantaiyuanshishichangjianguanju)faxianleyangquxiaomizheiyidangdiyoushichanye,yushibangzhushenqingyangquxiaomishangbiao,bingyu2019nian3yue28rihuodeyangquxiaomidilibiaozhizhengmingshangbiao。

  yangquxianshipinxingyexiehuihuizhangwucuipinggaosujizhe,muqianyangquxianguzizhongzhimianjiwei10wanmu,xiaominianchanliangwei4000wanjin,nongminzhongzhi1muguzichunshourukeda800—1000yuan。zheixienianlai,youyuxiaozaliangzaishichangshangqiaoxiao,jiazhiyangquxiaomipinpailidudeyingxianglibuduankuoda,dangdixiaomidejiageliannianzougao。xiaomixiaoshoujiayou2017niande5yuan/jinzengzhangdaoxianzaide8yuan/jin,guzishougoujiayeyou1.8yuan/jinzengjiadaole3.6yuan/jin。

泛亚电竞  zaiyangquxian,xiangongxiaoshexitongbanleyigegongxiaoejiadianshangpingtai,gaipingtaiqunianyinianxiaoshouyangquxiaomi1000wanyuan,jinnianjinshangbannianjiuxiaoshoule800wanyuan。zaiyuzhumingwanghongweiyazhibomaimishi,yihuixiaomijiuduanhuole,gaodeweiyahai“henyouyijian”!

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yangquxiangongxiaoejiadianshangpingtaifuzeren(qianpaiyouer)zaixiangjizhejieshaoyangquxiaomidexiaoshouqingkuang(wangyan she)

  shanxishengshichangjianguanjufujuzhangwuxiaoqinzaijieshoujizhecaifangshishuo: “2017niandishanxiquanshengyouxiaozhuceshangbiao108969jian,2020niandisanjiduyouxiaozhuceshangbiao210363jian,jingzeng101394jian,zengzhang93%;2017niandiquanshengdilibiaozhizhengmingshangbiao55jian,2020niandisanjidu75jian,jingzeng20jian,zengzhang36.36%。jiazhijingzengshangbiaodezhiliangyuelaiyuegao,shangbiaoduijingjifazhan、quyujinbuhenongminzengshoudedaidongzuoyongyeyuelaiyuemingxian!”







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